Floral industry
by Joy Roy Oct 31, 2024
In recent floral industry news, October 30th marked several updates from the Society of American Florists (SAF). The latest reports highlighted the benefits of inventory-driven designs in helping florists reduce waste and optimize costs by using fresh products more efficiently. Additionally, SAF’s annual “Petal It Forward” event recently gained wide media attention for promoting positivity through flower giving. On this day, people across the U.S. received flowers to keep and give away, spreading joy and reducing stress through floral gestures.
For those in the industry, SAF’s upcoming “Profit Blast” event on November 5 in Somerset, New Jersey, will focus on best practices to drive profitability, including strategies in design and sales.
These updates underscore the continued impact of flowers in promoting well-being and how florists are innovating with sustainable practices to reduce costs and waste. More details on these events and initiatives can be found on the SAF website.
